The Roundel: 100 Artists Remake a London Icon is available today from all good bookshops.
New publication The Roundel: 100 Artists Remake a London Icon presents the company’s famous logo rethought and refashioned by one hundred international artists. At once imaginative and playful, bold and irreverent, these new interpretations not only celebrate the symbol of London's transport system, they also reinvent an icon of the city itself. Found the length and breadth of the metropolis, the century-old Roundel is one of the most effective, best known and most fondly regarded corporate logos in the world, spawning a host of similar designs in cities from Shanghai to Salt Lake City.
Now artists as diverse as Jeremy Deller, Sir Peter Blake, Roger Hiorns, Cornelia Parker, Yinka Shonibare, Gavin Turk, Susan Hiller and Richard Wentworth offer their personal take on the familiar motif, in photography or paint, drawing or print, collage or sculpture, revealing in their own words what inspired their creation. They follow in the footsteps of the many influential artists over the years, from Man Ray to Eduardo Paolozzi, who have taken the Roundel as a subject for their art, reflecting London's importance as a capital city of culture.
With illuminating texts that consider the works within the history of transport design and public art, this gem of a book will delight all lovers of London and transport fanatics, as well as those who follow the latest trends in art, design and corporate branding.
Available from Amazon now.